Japan: most popular talents by TV commercial appearances 2023

Based on the number of broadcast TV commercials with different brands, Haruna Kawaguchi was the leading personality in Japan in the first half of 2023. Between January and June 2023, the actress and model appeared in TV commercials of 19 different companies. Mana Ashida followed in second place with 15 companies promoting their products with the celebrity.

Leading personalities in Japan in 1st half 2023, by number of TV commercials with different brands

Characteristic	Number of companies
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Release date

July 2023

More information

Region

Japan

Survey time period

January 1 to June 25, 2023

Special properties

only including entertainers with 10 or more different appearances

Supplementary notes

Based on monitoring of the following broadcasters: Nippon Television, TV Asahi, TBS, TV Tokyo, and Fuji Television.

Excluding program publicity, collaboration commercials for programs in which the entertainer appears, commercials for CDs, DVDs, games, apps, music streaming, movies, or music videos in which the entertainer appears, and voice-overs.

The number of cooperations was counted based on whether or not the commercial in which entertainers appeared was actually broadcast.

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